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The mass media are seen today as playing a key role in enhancing globalization, facilitating culture exchange and multiple flows of information and image between countries through international news broadcasts, television programming, new technologies, film and music. This critical work houses most pressing issues post-globalisation of media and draws a provocative discourse on the road ahead. The Edited volume is an attempt to engage and re-engage into schola
The mass media are seen today as playing a key role in enhancing globalization, facilitating culture exchange and multiple flows of information and image between countries through international news broadcasts, television programming, new technologies, film and music. This critical work houses most pressing issues post-globalisation of media and draws a provocative discourse on the road ahead. The Edited volume is an attempt to engage and re-engage into scholarly debates on Post-modern Media in 21st century.
Globalization is a process by which various cultures, societies and economies through a global network of trade and communication become integrated in all respects. It basically marks the paradigm shift in economic thinking. During Hellenistic period commercialized urban centers were focused around the Greek culture which stretched from India to Spain. Trade was a very important aspect during that time and for the first time the thought of cosmopolitan culture
Globalization is a process by which various cultures, societies and economies through a global network of trade and communication become integrated in all respects. It basically marks the paradigm shift in economic thinking. During Hellenistic period commercialized urban centers were focused around the Greek culture which stretched from India to Spain. Trade was a very important aspect during that time and for the first time the thought of cosmopolitan culture emerged. The effects of globalization are diverse, affecting the various aspects of the world so as to bring changes for the better .Its effects not just influence the financial conditions of the country but also affects the industrial sector and the culture of the countries involved. Globalization widens the access to a range of foreign supplies for the consumption of a large number of consumers, owing to the market planning and policies adopted by different corporations.
Technology has disrupted this pattern and along with it the culture of watching together. Viewers, now have the liberty to choose and watch from a plethora of genres from several different OTT platforms and that too at one’s own convenience. It is no surprise then that the OTT media has grown by 30% in the number of paid subscribers from 22.2 million to 29.0 million between March and July 2020 (IBEF, Knowledge Centre, 2020).
Accumulation of
Technology has disrupted this pattern and along with it the culture of watching together. Viewers, now have the liberty to choose and watch from a plethora of genres from several different OTT platforms and that too at one’s own convenience. It is no surprise then that the OTT media has grown by 30% in the number of paid subscribers from 22.2 million to 29.0 million between March and July 2020 (IBEF, Knowledge Centre, 2020).
Accumulation of ‘soft power’ is in any case costly, difficult, and time consuming. Solid reputations are only made over years. ’Soft power’ has its drawbacks, though: it constrains as much as it enhances power. ‘Honour’ a term much used by governments of yore – dictated unpalatable political choices by excluding e.g. the possibility of compromise. As many an actor knows, furthermore, image is very constraining. The public expects behaviour in conformity with the image – sudden deviance may lead to severe loss of image. Coherence too, however, may be treacherous – solidity may be perceived as boring.
This provocative work attempts to encapsulate the essence of 21st century mediated culture and society; its scope and prospects. Further, the edited volume envisages creating a platform to engage and re-engage into the most pressing issues and notions in the domain of post-colonial media, society and culture.
This provocative work attempts to encapsulate the essence of 21st century mediated culture and society; its scope and prospects. Further, the edited volume envisages creating a platform to engage and re-engage into the most pressing issues and notions in the domain of post-colonial media, society and culture.
Life baffles us with its comprehensiveness of incomprehensibility. The topsy-turvy twists beat even the grandest of cinematic narratives. The myriad of chromes of everyday life creates a metaverse of its own; of magic, moments and memories. But it gets the mojo out of each one us, to celebrate this privileged life through light and love.
Life baffles us with its comprehensiveness of incomprehensibility. The topsy-turvy twists beat even the grandest of cinematic narratives. The myriad of chromes of everyday life creates a metaverse of its own; of magic, moments and memories. But it gets the mojo out of each one us, to celebrate this privileged life through light and love.
In 21st Century, Media has proven to be the most powerful entity under the sun. The omnipotent and omnipresent media has influenced every sphere of human sustenance- from society to culture, from politics to economics. The ever dynamic domain has given rise to many new phenomena and notions to galore. The New Media and tech driven communication has also ushered in a plethora of possibilities to explore. The Digital Media has set up complete newer approaches of
In 21st Century, Media has proven to be the most powerful entity under the sun. The omnipotent and omnipresent media has influenced every sphere of human sustenance- from society to culture, from politics to economics. The ever dynamic domain has given rise to many new phenomena and notions to galore. The New Media and tech driven communication has also ushered in a plethora of possibilities to explore. The Digital Media has set up complete newer approaches of information dissemination, cultural production and control.Media freedom is ensured by media pluralism and diversity of opinions. As a result, a truly free media can exist only in a market devoid of monopoly. Citizens are unable to examine the government or receive the essential knowledge to make reasoned judgments in the absence of media freedom and pluralism. Media pluralism is of two types called external and internal pluralism. Media is both ‘constructed…’ i.e. created by individuals with their own agendas and biases and ‘constructing’ i.e. people incorporate the media to help them define their own social reality. The goal of this edited collection is to bring together media scholars from across the country to discuss issues of marginality in media representations. This edited copilation of essays will delve deep into contours of marginalisation and thereby bringing a scholastic platform engage and re-engage into realities of marginalisation, from theory to praxis.
Part I And he refreshed the home screen! A red dot flashed in the friend-zone! Another one, he just thought and ignored.His mind and heart filled with a smiling face, ponytails, embroidered Patiala! All he could think was the moment she stood up and responded the attendance call! Actually the Read More...
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