"It was a wonderful experience interacting with you and appreciate the way you have planned and executed the whole publication process within the agreed timelines.”
Subrat SaurabhAuthor of Kuch Woh PalNo. Finance is not confusing. Finance is not boring. Finance is definitely not something you can ignore.
Through simple examples, actionable points and practical insights, Sangeeta Shankaran Sumesh shows entrepreneurs what finance really is – the most valuable secret weapon of your business. From how to arrive at your pricing strategy to managing your cash flow and how you can maximize your profits, the book covers all aspects of finance. Using her two decades of experience in the industry, the author has also peppered the book with real-life stories of successful entrepreneurs – how they overcame their financial woes. What the Finance also gives the reader a glimpse of the challenges these entrepreneurs faced and how, in reflection, they see the value in learning about finance.
A must-read for a smart entrepreneur, who sees the significance of understanding the language of finance. This is not a book for your accounts guy. It is carefully written for entrepreneurs to learn business finance in its entirety.
Sangeeta Shankaran Sumesh
Sangeeta Shankaran Sumesh is a Chief Financial Officer turned Business & Leadership Coach. She works with Corporate leadership teams on maximizing potential, performance & profits. She enables high performance & enhances financial growth for businesses. Her purpose is to serve leaders, teams and entrepreneurs, to shine and succeed. She’s on a mission to enable, empower & elevate businesses and business leaders. She has rich corporate experience of twenty-five years with multinationals.
An Independent Director on Corporate Boards, & a TEDx speaker, Sangeeta is a Chartered Accountant & a Management Accountant. She has completed executive education from Harvard Business School. She’s a certified coach, professional speaker & the author of “Get High” & “Where’s The Moolah?”
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