"It was a wonderful experience interacting with you and appreciate the way you have planned and executed the whole publication process within the agreed timelines.”
Subrat SaurabhAuthor of Kuch Woh Pal
Behavioral economics combines elements of economics and psychology to understand how and why people behave the way they do in the real world. It differs from neoclassical economics, which assumes that most people have well-defined preferences and make well-informed, self-interested
decisions based on those preferences.
Is behavioral economics a marketing?
What links marketing and behavioral economics is the objective of changing people's behaviors.
Marketers want consumers to buy and use their products, How do companies use Behavioural economics?
Behavioral economics provides a framework to understand when and how people make decisions.
Marketers can tap into Behavioral Economics to create environments that nudge people towards their products and services, to conduct better market research and analyze their marketing mix while behavioral economists want people to make better decisions – for society, for others, for the environment and for themselves in the long-term.
In my this book, I shall attempt to indicate some kinds of products, services and
leisures to explain why and how technology may influence they are needed to change in order to satisfy consumer need.
John Lok
I had graduated business Administration Science Degree in Common Wealth Open University. Then, I concentrate on researching whether how economic changing environment can influence our behaviors, e.g. consumer behavior in behavioral economic view. I had researched different behavioral economic topics included how artificial intelligence influences economic environment changes, how artificial intelligence influences consumer behaviors, how disease influences traveler leisure psychology, how economic changing environment influences public transport passenger choice, how e-commerce market influences consumer behavior etc. different books are published. I hoped my readers can make accurate analysis to learn how and why the economic changing environment influences consumer behavior in behavioral economic view.
