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Subrat SaurabhAuthor of Kuch Woh PalThis book concerns to explain how and why online sale strategy may help private car and housing and publish markets to develop second hand car, second hand house and second hand book market both better. In private car market, car buyers can choose to buy any kinds of new or second hand cars from e-merchant car website stores or car shops easily. So, comparison any kinds of second hand cars prices or new cars prices or model and functions and designs is very easily from websites channel. Why technology , such as e-car merchant website store influences car buyers choice ? In publish market, for example, publishers have ebooks or second hand paper books, even library lending service to let readers choose either visiting book shops to buy paper books or paying visa to read ebooks from online channel or visiting libraries to borrow books to read. Online and offline book shop competition is serious. Book readers have these both channel to choose to buy either electronic book or paper book to study. How can traditional offlince book shop achieve strategy to compete online book shop ? What are online book shop weaknesses or strengths? What are traditional offline book shop weaknesses or strengths? What is future book publishing development trend? These questions will have suggestions to be given to book publishers to let them to learn more marketing strategies.
John Lok
I had graduated business Administration Science Degree in Common Wealth Open University. Then, I concentrate on researching whether how economic changing environment can influence our behaviors, e.g. consumer behavior in behavioral economic view. I had researched different behavioral economic topics included how artificial intelligence influences economic environment changes, how artificial intelligence influences consumer behaviors, how disease influences traveler leisure psychology, how economic changing environment influences public transport passenger choice, how e-commerce market influences consumer behavior etc. different books are published. I hoped my readers can make accurate analysis to learn how and why the economic changing environment influences consumer behavior in behavioral economic view.
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