"It was a wonderful experience interacting with you and appreciate the way you have planned and executed the whole publication process within the agreed timelines.”
Subrat SaurabhAuthor of Kuch Woh Pal
How do you close a plastic bottle? Just turn the lid until you feel a slight resistance, right? But what if you are really angry when doing it? Or you are someone who is horrified of germs? You might twist the lid too much, expanding or cracking it, which defeats the purpose of the lid. Simply because of your mood or mindset.
Now if you extend that example to our interactions with the world, you might start noticing how our views and beliefs, and our moods and behaviours, unravel a cascade of counterintuitive consequences, shaping the world in profound and perplexing ways, with impacts far beyond the immediate moment.
"Main Batata Hoon" explores such intricate webs of human views, mindsets and behaviours through a fictional collection of everyday stories in conversational form. From the mundane to the extraordinary, these conversations unravel odd outlooks and curious ways in which we individuals navigate the intricate dance of social dynamics and life. The title is a Hindi line I sometimes use to get a laugh out of people. Because depending on how you say it, it could either mean, ‘I will tell you’, or that, ‘I am a potato’ - highlighting the greys that shape our world.
Through a behavioral lens, ‘Main Batata Hoon’ delves into the amusing, thought-provoking, and sometimes bizarre facets of our human nature. Brace yourself for a journey into the unexpected, where our counterintuitiveness reveals the intricate tapestry of the human experience.
Shrutin Shetty
Shrutin is currently available as an innovation and strategy consultant to global consumer product companies aspiring to create products their customers love. He also plans to create some in-house everyday consumer products soon. He works at the intersection of human behaviour, design thinking and strategy.
His first book, 'Design the Future', simplified Stanford’s Design Thinking model, for companies and individuals.
Since 2014, he has served as Examiner for Innovation and Improvement projects from MNCs competing for the prestigious QualTech Prize. He is a visiting faculty for Masters programs at NIFT, Mumbai.
