"It was a wonderful experience interacting with you and appreciate the way you have planned and executed the whole publication process within the agreed timelines.”
Subrat SaurabhAuthor of Kuch Woh Pal
THE GHATOTKACHA GAME: MARKETING LESSONS FROM MYTHOLOGY
Are there any?
Would it be a stretch to connect the dots, to learn from stories of yore, from characters that have been chiselled and enhanced across centuries?
A marketer seeks inspiration from all possible sources, including ones that are clearly outliers! Let us take one particular character from the Mahabharata.
Ghatotkacha is a very powerful character in Indian mythology. Everything from Ghatotkacha’s birth to his death is a game. Does he play different games, or is he a part of one himself?
After reading this book, ask yourself: did Ghatotkacha play games, or did he participate in the success of a bigger game? As a marketer, what can I learn from his life? What can I implement and what can I share?
Marketing. Mythology. And the many messages therein.
Pravin Shekar
This is a father and daughter’s first book together.
Shraddha Anu Shekar is a thirteen-year-old mythology enthusiast. She loves reading, writing and re-telling mythologies from different cultures. This is Shraddha Anu Shekar’s fourth book. She calls herself “The Teen Mythologist” and searches for lesser-known stories.
www.ShraddhaAnuShekar.com
Pravin Shekar is an Outlier marketer and a raconteur.
Unconventional marketing is his forte. When the world moves one way, you need to move another way: that’s his philosophy. This going-against-the-grain attitude helps him find opportunity in every crisis.
A recipient of the American Marketing Association’s “Emerging Leader” award, he is passionate about marketing and believes that micro marketing can redefine the business environment.
When you need to shake up your marketing strategy and re-gear your growth, reach out to him at mic@pravinshekar.com & www.linkedin.com/in/pravinshekar
Shraddha Anu Shekar: www.ShraddhaAnuShekar.com/books
Pravin Shekar: www.pravinshekar.com/books
