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Subrat SaurabhAuthor of Kuch Woh PalShraddha Anu Shekar is a 17-year-old explorer. She loves reading, writing and debating aspects of the world around her. A history buff, she connects the past with the present. “The unco project” is her sixth book.Read More...
Shraddha Anu Shekar is a 17-year-old explorer. She loves reading, writing and debating aspects of the world around her. A history buff, she connects the past with the present. “The unco project” is her sixth book.
Read Less...Achievements
Is there a difference between patriotism and nationalism?
Which one spurred Idi Amin into controlling Uganda?
How have notions of gender played out in popular media over the last decade?
Do rural livelihoods still hold a future today?
As a 17-year-old, these are some of the questions I explore through ‘the unco project’. This book is a collection of my analytical essays and reviews on different topics under the overarching theme
Is there a difference between patriotism and nationalism?
Which one spurred Idi Amin into controlling Uganda?
How have notions of gender played out in popular media over the last decade?
Do rural livelihoods still hold a future today?
As a 17-year-old, these are some of the questions I explore through ‘the unco project’. This book is a collection of my analytical essays and reviews on different topics under the overarching themes of:
History and Politics;
the Environment; and
Society through Media
So whether you’re 17 or 70, come along with me on this exploratory journey;to analyse the world around me, as I see it, today.
உங்களின் பிசினஸ் ஒர் பேரரசுக்கு நிகர் என்றால், வெற்றி அதன் சிம்மாசனம். இதை தக்கவைக்கும் கலையை கற்றுக்கொள்ள எவ்வளவு தூரம் செல்ல தயார்? ஒரு பக்கம், மூன்று சீ.இ.ஒ-க்கள் அவர்கள
உங்களின் பிசினஸ் ஒர் பேரரசுக்கு நிகர் என்றால், வெற்றி அதன் சிம்மாசனம். இதை தக்கவைக்கும் கலையை கற்றுக்கொள்ள எவ்வளவு தூரம் செல்ல தயார்? ஒரு பக்கம், மூன்று சீ.இ.ஒ-க்கள் அவர்களின் வழிகாட்டியின் உதவியுடன் வெற்றியை நோக்கி செல்கிறார்கள், அதே சமயம், ஒரு கற்பனை இணை உலகில், சோழர்-பாண்டியரின் போர் தந்திரங்கள் வியக்க வைக்கிறது. இந்த இரண்டு உலகையும் சேர்க்கும் பொதுப்பகுதி - சன் சூ வின் போர்கலை வித்தைகள்.
போர் முழுக்கம் இந்த போர்கலை வித்தைகளை சோழ-பாண்டிய கற்பனை கதைகளால் விளக்குகிறது. இந்த புத்தகம், சிம்மாசனத்தை நோக்கி செல்லும் அனைத்து பிசினஸ் மற்றும் மார்கெடிங் வீரர்களுக்காகவே!
Business is survival first, then success! But what does Krav Maga got to do with business survival? Everything!
To survive and move to the next stage.
Krav Maga is a contemporary fighting system meant primarily for self-defence. Developed for the Israeli security forces, Krav Maga combines the best of the available martial art techniques and philosophies.
With the eye of an outlier marketer, I draw parallels between the many lessons imparted b
Business is survival first, then success! But what does Krav Maga got to do with business survival? Everything!
To survive and move to the next stage.
Krav Maga is a contemporary fighting system meant primarily for self-defence. Developed for the Israeli security forces, Krav Maga combines the best of the available martial art techniques and philosophies.
With the eye of an outlier marketer, I draw parallels between the many lessons imparted by my late guru, Krav Maga Sreeram, and my experiences in business, strategy, and marketing.
Krav Maga builds resilience, the will to survive, and the will to win. Everything you need; in business and life.
Combat Culture is a collection of these lessons through stories and business takeaways.
Business is survival first, then success! But what does Krav Maga got to do with business survival? Everything!
To survive and move to the next stage.
Krav Maga is a contemporary fighting system meant primarily for self-defence. Developed for the Israeli security forces, Krav Maga combines the best of the available martial art techniques and philosophies.
With the eye of an outlier marketer, I draw parallels between the many lessons imparted b
Business is survival first, then success! But what does Krav Maga got to do with business survival? Everything!
To survive and move to the next stage.
Krav Maga is a contemporary fighting system meant primarily for self-defence. Developed for the Israeli security forces, Krav Maga combines the best of the available martial art techniques and philosophies.
With the eye of an outlier marketer, I draw parallels between the many lessons imparted by my late guru, Krav Maga Sreeram, and my experiences in business, strategy, and marketing.
Krav Maga builds resilience, the will to survive, and the will to win. Everything you need; in business and life.
Combat Culture is a collection of these lessons through stories and business takeaways.
What is mythology all about? Gods, demons, and their shenanigans; instead of questioning their existence and actions, what if we interpret them? What if these stories are coded messages to help us fight the battle within?
Is Mahishasura a metaphor? Are there alternate lessons from Puranic and mythological stories? Are there hidden answers we must decipher and apply in our life and work?
Explore all this and more in this conversation between a m
What is mythology all about? Gods, demons, and their shenanigans; instead of questioning their existence and actions, what if we interpret them? What if these stories are coded messages to help us fight the battle within?
Is Mahishasura a metaphor? Are there alternate lessons from Puranic and mythological stories? Are there hidden answers we must decipher and apply in our life and work?
Explore all this and more in this conversation between a mythologist daughter and a marketer dad!
When a mythologist meets a marketer!
WAR, HISTORY and MARKETING STRATEGIES!
THRONE WARS is a fictionalized presentation inspired by the lives of the Chola and Pandya kings, who ruled vast parts of Southern India many centuries ago. The history of India is replete with colourful stories involving ambitious rulers, wily court strategists, brave commanders and guerilla warfare, all of which make for compelling reading even today.
Not just that. They carry many important, ti
WAR, HISTORY and MARKETING STRATEGIES!
THRONE WARS is a fictionalized presentation inspired by the lives of the Chola and Pandya kings, who ruled vast parts of Southern India many centuries ago. The history of India is replete with colourful stories involving ambitious rulers, wily court strategists, brave commanders and guerilla warfare, all of which make for compelling reading even today.
Not just that. They carry many important, timeless marketing lessons for business leaders.
This book is a collection of a few such stories with a few such lessons, which will be useful to corporate leaders, entrepreneurs and marketers. It is for them that I have written this book.
While I have taken the stories from the history of South India (of which I am a tiny part), I have drawn inspiration for some of the strategies and learnings from Sun Tzu’s ancient classic, “The Art of War”.
The interpretation and learnings mentioned in each chapter are those that I strive to implement for my business and those of my clients. I believe they will help you in your business, too.
WAR, HISTORY and MARKETING STRATEGIES!
THRONE WARS is a fictionalized presentation inspired by the lives of the Chola and Pandya kings, who ruled vast parts of Southern India many centuries ago. The history of India is replete with colourful stories involving ambitious rulers, wily court strategists, brave commanders and guerilla warfare, all of which make for compelling reading even today.
Not just that. They carry many important, time
WAR, HISTORY and MARKETING STRATEGIES!
THRONE WARS is a fictionalized presentation inspired by the lives of the Chola and Pandya kings, who ruled vast parts of Southern India many centuries ago. The history of India is replete with colourful stories involving ambitious rulers, wily court strategists, brave commanders and guerilla warfare, all of which make for compelling reading even today.
Not just that. They carry many important, timeless marketing lessons for business leaders.
This book is a collection of a few such stories with a few such lessons, which will be useful to corporate leaders, entrepreneurs and marketers. It is for them that I have written this book.
While I have taken the stories from the history of South India (of which I am a tiny part), I have drawn inspiration for some of the strategies and learnings from Sun Tzu’s ancient classic, “The Art of War”.
The interpretation and learnings mentioned in each chapter are those that I strive to implement for my business and those of my clients. I believe they will help you in your business, too.
A cross-sea is an ocean phenomenon. A square repeating pattern appears when winds from two weather systems collide.
A cross-sea occurrence is rare and quite fatal for those caught in it. We are in the midst of a global cross-sea, and we need to find a way to survive and get out to the shore.
What are we ready to do to survive?
That is the fight we are in now.
And we have long run out of excuses, as there is no status quo. But th
A cross-sea is an ocean phenomenon. A square repeating pattern appears when winds from two weather systems collide.
A cross-sea occurrence is rare and quite fatal for those caught in it. We are in the midst of a global cross-sea, and we need to find a way to survive and get out to the shore.
What are we ready to do to survive?
That is the fight we are in now.
And we have long run out of excuses, as there is no status quo. But thankfully, we do have some time on our hands!
KEY TAKEAWAYS FROM THIS BOOK
1. HOW CAN I SURVIVE A CRISIS?
2. HOW CAN I PIVOT?
3. HOW CAN I GENERATE REVENUES?
What should I do now for money? How do I make my business plan? Should I keep my price high or drop? What is this entrepreneur hell and how can I climb out of it?
This book does NOT have checklists. It gives you thoughts, ideas and examples. The rest is really up to you. You are an entrepreneur. A leader.
SO, BE ONE.
ACT LIKE ONE.
CLIMB YOUR WAY OUT OF HELL!
A cross-sea is an ocean phenomenon. A square repeating pattern appears when winds from two weather systems collide.
A cross-sea occurrence is rare and quite fatal for those caught in it. We are in the midst of a global cross-sea, and we need to find a way to survive and get out to the shore.
What are we ready to do to survive?
That is the fight we are in now.
And we have long run out of excuses, as there is no status quo. But th
A cross-sea is an ocean phenomenon. A square repeating pattern appears when winds from two weather systems collide.
A cross-sea occurrence is rare and quite fatal for those caught in it. We are in the midst of a global cross-sea, and we need to find a way to survive and get out to the shore.
What are we ready to do to survive?
That is the fight we are in now.
And we have long run out of excuses, as there is no status quo. But thankfully, we do have some time on our hands!
KEY TAKEAWAYS FROM THIS BOOK
1. HOW CAN I SURVIVE A CRISIS?
2. HOW CAN I PIVOT?
3. HOW CAN I GENERATE REVENUES?
What should I do now for money? How do I make my business plan? Should I keep my price high or drop? What is this entrepreneur hell and how can I climb out of it?
This book does NOT have checklists. It gives you thoughts, ideas and examples. The rest is really up to you. You are an entrepreneur. A leader.
SO, BE ONE.
ACT LIKE ONE.
CLIMB YOUR WAY OUT OF HELL!
THE GHATOTKACHA GAME: MARKETING LESSONS FROM MYTHOLOGY
Are there any?
Would it be a stretch to connect the dots, to learn from stories of yore, from characters that have been chiselled and enhanced across centuries?
A marketer seeks inspiration from all possible sources, including ones that are clearly outliers! Let us take one particular character from the Mahabharata.
Ghatotkacha is a very powerful character
THE GHATOTKACHA GAME: MARKETING LESSONS FROM MYTHOLOGY
Are there any?
Would it be a stretch to connect the dots, to learn from stories of yore, from characters that have been chiselled and enhanced across centuries?
A marketer seeks inspiration from all possible sources, including ones that are clearly outliers! Let us take one particular character from the Mahabharata.
Ghatotkacha is a very powerful character in Indian mythology. Everything from Ghatotkacha’s birth to his death is a game. Does he play different games, or is he a part of one himself?
After reading this book, ask yourself: did Ghatotkacha play games, or did he participate in the success of a bigger game? As a marketer, what can I learn from his life? What can I implement and what can I share?
Marketing. Mythology. And the many messages therein.
Professional speaking is a career. For some it is automatic. For many it takes years of planning, practice and perfecting.
It all starts with the first step. Take yours. Pick this book up and learn how to be a sought after, paid speaker right away.
This book is for those interested in establishing a rewarding speaking career that adds value to people’s lives.
It is simple, entertaining and action oriented.
<Professional speaking is a career. For some it is automatic. For many it takes years of planning, practice and perfecting.
It all starts with the first step. Take yours. Pick this book up and learn how to be a sought after, paid speaker right away.
This book is for those interested in establishing a rewarding speaking career that adds value to people’s lives.
It is simple, entertaining and action oriented.
Authored by outlier marketer and professional speaker Pravin Shekar. Secretary of the Professional Speakers Association of India.
www.pravinshekar.com
www.psai.in
Travel and romance
Clicking and writing
What else is life about?
A love across borders
languages
and damsels in between
My scribbles, images and emotions
with you
for you
**
I pen my journey
through pictures and words.
Share the romance,
spread it across,
my friend.
I hope our
Paths cross so
Travel and romance
Clicking and writing
What else is life about?
A love across borders
languages
and damsels in between
My scribbles, images and emotions
with you
for you
**
I pen my journey
through pictures and words.
Share the romance,
spread it across,
my friend.
I hope our
Paths cross soon.
The Devil lies in the Details.
When the Details are missed, the Devil comes out.
It is the same with your marketing budget.
Spending oodles of money on marketing and branding activities is not the only way for a cash-crunched entrepreneur to win relevant clients. Try Outlier marketing!
Why did you start up? Get into Business? What are you selling? Why do you want to spend money on “branding activities”? Do you
The Devil lies in the Details.
When the Details are missed, the Devil comes out.
It is the same with your marketing budget.
Spending oodles of money on marketing and branding activities is not the only way for a cash-crunched entrepreneur to win relevant clients. Try Outlier marketing!
Why did you start up? Get into Business? What are you selling? Why do you want to spend money on “branding activities”? Do you have an unlimited marketing budget?
These are questions you must ask yourself, as they all address one word: PURPOSE
Outlier marketing deals with a simple tenet: what you do must get the ROI that you expect. If not, it is a waste of time and money. There’s so much we can do, with what is around and within us.
Devil Does Care provides examples, ideas and a direction for you to do more with less!
Make things happen. Grow the OUTLIER way.
Travel and romance
Clicking and writing
What else is life about?
A love across borders
languages
and damsels in between
My scribbles, images and emotions
with you
for you
**
I pen my journey
through pictures and words.
Share the romance,
spread it across,
my friend.
I hope our
Paths cross so
Travel and romance
Clicking and writing
What else is life about?
A love across borders
languages
and damsels in between
My scribbles, images and emotions
with you
for you
**
I pen my journey
through pictures and words.
Share the romance,
spread it across,
my friend.
I hope our
Paths cross soon.
The Devil lies in the Details.
When the Details are missed, the Devil comes out.
It is the same with your marketing budget.
Spending oodles of money on marketing and branding activities is not the only way for a cash-crunched entrepreneur to win relevant clients. Try Outlier marketing!
Why did you start up? Get into Business? What are you selling? Why do you want to spend money on “branding activities”?
The Devil lies in the Details.
When the Details are missed, the Devil comes out.
It is the same with your marketing budget.
Spending oodles of money on marketing and branding activities is not the only way for a cash-crunched entrepreneur to win relevant clients. Try Outlier marketing!
Why did you start up? Get into Business? What are you selling? Why do you want to spend money on “branding activities”? Do you have an unlimited marketing budget?
These are questions you must ask yourself, as they all address one word: PURPOSE
Outlier marketing deals with a simple tenet: what you do must get the ROI that you expect. If not, it is a waste of time and money. There’s so much we can do, with what is around and within us.
Devil Does Care provides examples, ideas and a direction for you to do more with less!
Make things happen. Grow the OUTLIER way.
SURVIVE There he was, writing. He was relatively new to our community, where everyone knows everyone. Almost. He showed up at the same time every day, including Sundays. On the dot. As if he were working in an office where he has to clock in and out. Courteous and tacitur Read More...
THE FIGHT It was clear to me that a fight was going on. I sat there, indulging in my favourite pastime. Observing people. I travel a lot and spend quite some time in airports and stations. A lot more time standing still at various traffic signals. Looking out, there’s so much to see, ob Read More...
Weddings! It’s always mix of emotions. Any big family function brings people together, not just family members. Why should weddings be any different. So many people to meet, get to know, perhaps build relationships. I’ve had a lot infatuations in the past but this one, I knew. This was Read More...
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