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Subrat SaurabhAuthor of Kuch Woh PalDecoding the Digital Jungle is the brainchild of 3 established digital marketers who have carefully crafted and curated this guide. Vikas Chawla is the co-founder of Social Beat, a leading digital growth partner for leading brands, Influencer.in and DigiGrad. With 15 years of experience, Vikas is a digital enthusiast who walks, talks and thinks digitally. David Appasamy, head of Brand and Strategy at Social Beat comes with over 35 years experience across marketing and communications having worked in ITC, Sify and Mudra DDB. David brings insightful tips stemming from decades of experience in diRead More...
Decoding the Digital Jungle is the brainchild of 3 established digital marketers who have carefully crafted and curated this guide. Vikas Chawla is the co-founder of Social Beat, a leading digital growth partner for leading brands, Influencer.in and DigiGrad. With 15 years of experience, Vikas is a digital enthusiast who walks, talks and thinks digitally. David Appasamy, head of Brand and Strategy at Social Beat comes with over 35 years experience across marketing and communications having worked in ITC, Sify and Mudra DDB. David brings insightful tips stemming from decades of experience in digital marketing and business strategy. Nandita Raman, Associate Vice President of Content and SEO in Social Beat has over 8 years of experience in content marketing. She has helped businesses and brands leverage the latest SEO and content marketing techniques to achieve key business goals.
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Much like the annual spectacle of millions of wildebeest and zebras migrating from the parched savannahs, humankind too witnessed an even greater migration over the last two decades where 4.5 billion people ‘migrated’ to the internet. Over the last few years, this migration has led to a phenomenal growth of digital marketing. While digital as a medium has evolved tremendously, brands are still looking at how they can decode the digital jungle. This book ju
Much like the annual spectacle of millions of wildebeest and zebras migrating from the parched savannahs, humankind too witnessed an even greater migration over the last two decades where 4.5 billion people ‘migrated’ to the internet. Over the last few years, this migration has led to a phenomenal growth of digital marketing. While digital as a medium has evolved tremendously, brands are still looking at how they can decode the digital jungle. This book juxtaposes modern marketing concepts with the wilderness. It explores the impending questions of every brand campaign - Why?". Why does your product or service even exist? Why should anyone buy it? Why should they choose you over your competitors?
It is also packed with case studies and infallible insights on the art of storytelling on new platforms, leveraging a brand’s online assets to enhance customer experience and identifying proven strategies to boost online sales. Right from establishing your brand to going that extra mile to convert the leads into loyal customers, and driving ROI, Decoding the Digital Jungle takes the readers on a safari of marketing concepts transitioning from the traditional to the digital age.
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Did you know that 95% of videos consumed in India are not in English? Yes, you read that right! India is becoming a trendsetter and changing the way Internet users are consuming content. Currently, there are about 450 million Internet users in India, and this is set to increase to a whopping 635.8 million by 2021. These numbers are pushing Indian brands to leverage digital marketing as a crucial part of their media mix.
In this book, we have h
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Did you know that 95% of videos consumed in India are not in English? Yes, you read that right! India is becoming a trendsetter and changing the way Internet users are consuming content. Currently, there are about 450 million Internet users in India, and this is set to increase to a whopping 635.8 million by 2021. These numbers are pushing Indian brands to leverage digital marketing as a crucial part of their media mix.
In this book, we have highlighted the importance of digital marketing with surprising statistics on content consumption patterns. We also reveal the top digital marketing trends with insights from social media, SEO & content marketing, video, digital advertising and UX design. We have sector-specific strategies that highlight the challenges faced by leading industries like finance, FMCG, real estate, healthcare and e-commerce. Stay ahead of the competition with our proven tailor-made solutions, which have been compiled by leading digital marketing experts across the country.
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