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Dr. Prateek Jain

Associate Professor of Entrepreneurship, IIM Jammu

Associate Professor of Entrepreneurship, IIM Jammu

Dr. Prateek Jain is Associate Professor of Entrepreneurship at IIM Jammu. He is also the Chairperson of the Centre for Entrepreneurship & Innovation at IIM Jammu. He is a a Management and Strategy Professional with work experience of more than 23 years. He has done his PhD from IIT Delhi and MBA from IIM Lucknow. Read More...

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Published Books 3

The Unique Indian Market

Books by Prateek Jain

India and its market are highly complex and even the native people face challenges in understanding it; leave aside the foreigners. India is a highly heterogeneous country with marked differences in everything, including business. People often get puzzled by the diversity of India and the variations existing in its market.

A proper understanding of the country is a pre-requisite for achieving success in doing business in that country. This book provid

Start Your Own Enterprise

Books by Prateek Jain

With the decreasing number of jobs and the increasing problem of under-employment, Entrepreneurship is no longer a choice but a necessity. Starting own Enterprise is considered a tedious task due to the involvement of many factors, including the lack of awareness of the eco-system of Entrepreneurship. Aspiring Entrepreneurs feel lost in the puzzle or the maze of Entrepreneurship.

Start your own Enterprise: The must know-how guide for an Entrepreneur<

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With the decreasing number of jobs and the increasing problem of under-employment, Entrepreneurship is no longer a choice but a necessity. Starting own Enterprise is considered a tedious task due to the involvement of many factors, including the lack of awareness of the eco-system of Entrepreneurship. Aspiring Entrepreneurs feel lost in the puzzle or the maze of Entrepreneurship.

Start your own Enterprise: The must know-how guide for an Entrepreneur aims at familiarizing the budding Entrepreneurs with the eco-system of Entrepreneurship in India and to make them aware of the steps they need to take to start their own Enterprise. This book will impart the potential Entrepreneurs with the required knowledge about the various stages of starting an Enterprise, from planning till execution, giving the snapshot of the activities which are required to be done in each stage.

This book covers the entire gamut of starting an Enterprise, beginning right from the stage of looking for an idea, till the stage of the product launch of your Enterprise in the market. It will guide you through each step of starting your Enterprise and will help you in laying a strong foundation for your Enterprise.

About the Author:

Dr. Prateek Jain is a Management and Strategy Professional with work experience of more than two decades. He has done his Ph.D. from IIT Delhi, MBA from IIM Lucknow, and BE from Mangalore University.

He runs his own consulting and training company, which works in the area of Entrepreneurship and Small & Medium Enterprises (SMEs).

He is based at Noida (Delhi NCR).
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Innovative Marketing: 30 types of Marketing for Small & Medium Enterprises

Books by Prateek Jain

Have you heard so much about marketing but are not sure how to do it? Do you admire the marketing done by big companies and MNCs but you don’t have resources they have to do marketing? These are some dilemmas faced by you as a Small or Medium Enterprise (SME) when you venture into marketing.

Marketing is a crucial factor in the success or failure of any enterprise and its products. Marketing has usually been done by traditional or conventional methods

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Have you heard so much about marketing but are not sure how to do it? Do you admire the marketing done by big companies and MNCs but you don’t have resources they have to do marketing? These are some dilemmas faced by you as a Small or Medium Enterprise (SME) when you venture into marketing.

Marketing is a crucial factor in the success or failure of any enterprise and its products. Marketing has usually been done by traditional or conventional methods, which require a lot of resources and expertise to execute

The aim of Innovative Marketing: 30 Types of Marketing for Small and Medium Enterprises is to clear the myths around marketing and arming you with 30 types of non-traditional and unconventional marketing which you can do yourself on limited budgets.

This book is written out of the substantial experience gained by the author while working in the marketing departments of big companies and MNCs, and later with many SMEs and entrepreneurs in his own consulting and training company.

The 30 types of innovative marketing outlined in the book can be implemented at a fraction of the cost of the traditional or conventional marketing and can create multiple times the impact, if executed properly.

About the Author:

Dr. Prateek Jain is a Management and Strategy professional and has been working in the
industry for more than two decades. He has done his PhD from IIT Delhi, MBA from IIM
Lucknow and BE from Mangalore University.

He had worked in the Marketing and Strategy departments of prominent Indian, European, American and Japanese organizations spanning across various sectors. He runs his own Consulting and Training company in the area of Entrepreneurship and Small and Medium Enterprises (SMEs).

He is based at Noida (Delhi NCR).
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Author Bio Dr. Prateek Jain is Associate Professor of Entrepreneurship at IIM Jammu. He is also the Chairperson of the Centre for Entrepreneurship & Innovation at IIM Jammu. He is a a Management and Strategy Professional with work experience of more than 23 years. He has done his PhD from IIT Delhi and MBA from IIM Lucknow. 

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Dr. Prateek Jain

The Unique Indian Market

Books by Prateek Jain

Start Your Own Enterprise

Books by Prateek Jain

Innovative Marketing: 30 types of Marketing for Small & Medium Enterprises

Books by Prateek Jain

Edit Your Profile

Select from one of our global stores to continue